UAE - Kia partners with League of Legends European Championship 2022 ffering interesting Fan Experiences

(MENAFN- Dubai PR community)

- Kia continues main partnership with the League of Legends European Championship (LEC) for the fourth consecutive 12 months - a number of imaginative experiences to be provided to LEC enthusiasts with main avid gamers collaborating in 'Kia participant of the game phase' Dubai, United Arab Emirates, January 24, 2022 – Kia agency may be joining the League of Legends European Championship (LEC) for the fourth year in a row as the main automobile associate all the way through the spring and summer time seasons in 2022. Defending champions and accurate contenders will participate within the spring season (January – April) and summer season season (July – September) competitions, which may be held at the Berlin LEC Studio. they're going to also reveal their online gaming prowess in the Kia player of the game segment. in terms of fan offerings, Kia will supply loads of engaging and inventive experiences, including contents created in collaboration with the LEC organizing committee , participatory movements for League of Legends fanatics and eSports marketing programs as part of the finals in Malmo, Sweden, in the summertime of 2022. "we are delighted to prolong our partnership with the LEC, one of the vital world's premier eSports leagues," referred to Hyojung Jung, Kia's Head of advertising Communications group."because the LEC's longest-running leading companion, we seem ahead to deepening our engagement with world eSports fans in 2022, whereas introducing innovative experiences in keeping with Kia's company perception that 'move evokes ideas.'" Launched in 2009, League of Legends is the world's biggest and fastest growing eSports platform. The online game is enjoyed by more than 100 million players every month alongside its legitimate twelve leagues gaining billions of viewers international. "Kia was the primary leading associate to be a part of the LEC due to the fact that its rebranding, and we're thankful for Kia for supporting the league for four years in a row," said Eva Surez, Head of Partnership and business building eSport Europe and MENA at revolt games."Kia's uncompromising focal point on innovation and its relentless dedication to growing enticing, compelling content material for the LEC audiences were instrumental to the LEC's success. We can not wait to see what our collaboration will deliver to the 2022 season."

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